After spending a few years making a name by performing and touring in the eastern U.S. and releasing three EP’s (most recently 2016’s “Emergence”), New Jersey metalcore five-piece This Curse decided it was time for re-birth and a fresh name.
Formerly called The Blessing Of This Curse, the band saw room for improvement and development in sound and style, and plan to unveil that full progression on an upcoming, currently-untitled album.
Marking the band’s official transition into a new moniker and style, This Curse today reveals a brand new music video for “Quicksand,” which was filmed, directed, and edited by Eric DiCarlo at SquareUp Studios.
“To put it simply, we wanted a video that just showcased us and the music. No complicated story line, no cheesy acting, just five dudes doing what we do every night on stage,” says guitarist/vocalist Joey Galletta Jr. “Although the song was originally released under our old name, ‘The Blessing of This Curse’, we felt that this music video was a perfect way to close that chapter and transition our fans to what’s to come with this curse.