It was the early 90’s – seemingly out of nowhere, a little grunge band called Nirvana began outselling massive commercial artists like Michael Jackson. This immediately caught the attention of the giant record companies. These small underground bands branded as alternative or post-punk went from being inconsequential to being potential behemoths in record sales – and the hunt began.
Hungrily sweeping for the next Nirvana, a buying frenzy ensued as small indie labels were bought out by the commercial labels on a never before seen scale. A&R execs would see random alt-rock bands perform in a bar and appear after their set offering unheard of financial offers and immediate global exposure. It seemed these band members were set for life – so what happened?
Verity is revealed in “Underground Inc: The Unsung Story of Alternative Rock,” an upcoming documentary destined to be the ultimate look at the alternative punk and metal scene in the 90’s, and a must see for serious music lovers. Told by the artists who pioneered a sonic subculture, this feature-length documentary tells the real story of the 90’s – exposing viewers to an amazing catalog of the era’s rarities and buried treasures, while re-living the struggles, triumphs and tragedies, as well as the debauchery.
“Underground Inc.” features interviews with members of White Zombie, Queens Of The Stone Age, Primus, Bad Religion, Stone Sour, Clutch, Red Fang, Failure, Ministry, Quicksand, Helmet, Steve Albini, Sepultura and dozens more.