Liverpool’s experimental collective of 5, Loathe, is very pleased to announce the release of their latest video and single “It’s Yours.” The clilp was directed by Zak Pinchin Media and can be seen below.
Loathe’s Erik Bickerstaffe comments: “We wanted a song to bridge the gap between what we thought would be expected and what we intended to do with the record. With ‘It’s Yours’, we went about the creative process a bit differently to how we usually do and it fell into place as the track that connects the dots.
“Visually, we brought ourselves into the spotlight for the video, providing a face for the name. Zak worked very closely with us when it came to perfecting every detail within the aesthetic and we’re extremely pleased with what we achieved.”
Loathe’s debut album, “The Cold Sun,”will be released via SharpTone Records on April 14th, 2017 and pre-orders are now online over at this location.